Sabine Quetant is the Director of Marketing at Blavity, a community of the most exceptional multi-cultural creators and influencers in the world. They partner with diverse content creators and influencers to help them reach a wider audience, amplify their message, and fund their hustles. Blavity believes that the world shifts according to the way people see it. If you change the way people view the world, you can transform it. Sabine's work has helped Blavity reach a social audience of over 500,000 and 1 million monthly site visitors and growing. Since 2012, she has worked with companies from small firms to international conglomerates developing strategies to expand social reach and connect with audiences. She has spoken on panels addressing emerging social strategies and how to navigate the ever changing industry of social marketing. She aims to continue to connect and uplift communities through social media.
This episode is for you if you need advice on letting go and trying something new, recognizing your greatness and owning it or you’re working to improve your marketing strategies.
Topics discussed in this episode: • How being in college and having conversations around the lunch table sparked an idea • Pivoting based on customer's needs and wants • The importance of learning to let go • Using failure as a stepping stone • The importance of research and learning your audience • Being willing to share your advice and ideas with others
Sabine's most: Impactful Reads: The Bluest Eye by Toni Morrison The Color Purple by Alice Walker
Impactful Advice Received: Just start.
What does making a mark mean to Sabine? Leaving something behind for someone else to pick up. Something that the next person can look at and build from and that they aren't having to start from scratch. Leaving something foundational that our community can build from.
You can find more information on Blavity at www.blavity.com and sign up for their daily newsletter at blavity.com/daily-newsletter.
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